D&AD BRIEF · CANAL+ SAVOURED

Tranforming passive viewing into participation.

Instead of treating this like a recipe app, I designed it around how people actually remember food on screen: a mood, a scene, a craving, then a plan.

Role: UX + Product Design

Timeline: 6 weeks

Methods: flows, wireframes, testing

HYPOTHESIS

Food discovery should start with memory, not ingredients.

HYPOTHESIS

Food discovery should start with memory, not ingredients.

HYPOTHESIS

Food discovery should start with memory, not ingredients.

Memory-first search

Lower decision load

Scene → recipe → cook

Testable assumptions

01 · The user problem

Viewers loved the food moments, but had no simple path from inspiration to action.

Users could recall the scene, mood, actor or genre, but not the recipe name. The interface needed to support fuzzy memory rather than precise search.

01 · The user problem

Viewers loved the food moments, but had no simple path from inspiration to action.

Users could recall the scene, mood, actor or genre, but not the recipe name. The interface needed to support fuzzy memory rather than precise search.

01 · The user problem

Viewers loved the food moments, but had no simple path from inspiration to action.

Users could recall the scene, mood, actor or genre, but not the recipe name. The interface needed to support fuzzy memory rather than precise search.

02 · Product opportunity

Make browsing feel cinematic first, then practical once users commit to cooking.

The UX strategy separates discovery, saving and cooking into distinct modes so the experience stays playful without becoming messy.

02 · Product opportunity

Make browsing feel cinematic first, then practical once users commit to cooking.

The UX strategy separates discovery, saving and cooking into distinct modes so the experience stays playful without becoming messy.

02 · Product opportunity

Make browsing feel cinematic first, then practical once users commit to cooking.

The UX strategy separates discovery, saving and cooking into distinct modes so the experience stays playful without becoming messy.

Research signals that shaped the flow

Memory is messy

Users described meals through scenes, colours and moods before naming ingredients.

Saving needs context

A plain bookmark felt too flat; people wanted to save the scene, recipe and why it appealed.

Cooking is a mode switch

Once a user starts cooking, the interface needs fewer choices and more confidence.

Designed as a behaviour loop

Journey engine: four decisions, one calmer cooking path.

Discover

Browse by film, genre, mood or streaming platform.

Match

Connect a scene to ingredients, time and difficulty.

Savour

User builds a personal cookbook.

Cook

Switch into a focused step-by-step mode with fewer distractions.

UX rationale

Decision ledger: visible thinking, not feature dumping.

Each row links a user uncertainty to an interface choice, so the case study reads like design reasoning rather than decoration.

Mood-led filters turn vague inspiration into a usable browsing system.

Recipe cards show scene context first, then practical cooking detail.

Cook mode removes browsing noise and gives the user one job at a time.

Next test: prove the clever assumption.

See final outcomes below.

Next test: prove the clever assumption.

See final outcomes below.

Next project — Innocent Smoothies

Canal+

Canal+

Canal+

Tranforming passive viewing into participation.

Tranforming passive viewing into participation.

Viewers loved the food moments, but had no simple path from inspiration to action.

Viewers loved the food moments, but had no simple path from inspiration to action.

Viewers loved the food moments, but had no simple path from inspiration to action.

Make browsing feel cinematic first, then practical once users commit to cooking.

Make browsing feel cinematic first, then practical once users commit to cooking.

Make browsing feel cinematic first, then practical once users commit to cooking.

Research signals that shaped the flow

Research signals that shaped the flow

Research signals that shaped the flow

Memory is messy

Saving needs context

Cooking is a mode switch

Journey engine: four decisions, one calmer cooking path.

Journey engine: four decisions, one calmer cooking path.

Journey engine: four decisions, one calmer cooking path.

Discover

Match

Savour

Cook

Decision ledger: visible thinking, not feature dumping.

Decision ledger: visible thinking, not feature dumping.

Decision ledger: visible thinking, not feature dumping.

Next test: prove the clever assumption.

Next test: prove the clever assumption.